PROJECT: creative TECH
ROLE: CONCEPT / ART direction
AGENCY: SELF initiated

YEAR: 2017

1STWP® is a piece of technology in which you can choose between a selection of first world problems. For each problem, you will be provided with feedback aimed to make you feel better. Please, do not cry.



“Even if the issue seems silly, it doesn’t mean that it’s not causing genuine pain.”

– No one



Connect your 1STWP® device to your phone via bluetooth and get the life saving feedback.



Looking for your first word problem? Just turn the dial from left to right to find most current one. Simple. No problem.


tech specs

The most beautiful useless machine ever made. Yes! It's really working.



In case you wan't be able to find your first world problem, follow the instruction.



No friends to wipe your tears? Don't worry. We designed perfect emergency tissue box that will match your 1STWP® design. Now you can weep with style and class.


order now

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Programmed Problems

I can't take a selfie because my phone is full!


"Once the storm is over you want remember how you made it through."

My hands are slippery and I can't open my bag of chips!


"Although it is difficult today to see beyond the sorrow, may looking back in memory help comfort your tomorrow."

My boyfriend has longer hair than me!


"Wishing you strength for today and hope for tomorrow."

Starbucks got my name wrong!


"Don’t lose hope. When the sun goes down, the stars come out."

I had to drink Pepsi instead of Coke!

"When you can no longer hide your tears, go to a friend and cry together."


I accidentally clicked on a banner!


"May the stars carry your sadness and pain away in these times of tragedy."

My shampoo and conditioner never run out at the same time!

"Wishing you peace to bring comfort and courage to face the days ahead."


+ 300 more

Nina Sletten, Liza Dragsbaek, Helena Rathje, Absamat Khan