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Co-Pilot

PROJECT: PRODUCT DESIGN
CLIENT: SAS
ROLE: DIGITAL DESIGNER
AGENCY: SELF initiated

YEAR: 2019

SAS invited us to help their travel experience reach new heights in their first ever, annual hackathon, HAX. Our challenge was to - Make Time Matter.

 
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Concept

What if SAS entered the sphere of health & wellness by offering travelers peace of mind and body? Guiding them before, during and after flight. And what if powered by SAS didn’t have to mean completely traveling into unknown territories

but instead, partnering with brands and being the heart of an ecosystem that exporting Scandinavia’s balanced lifestyle to a whole world of travelers.

 

This is how the idea of Co-Pilot was born, a mobile app that helps travellers reduce key moments of stress throughout their journey, releasing information in the context of when it is needed. It focus on 3 main areas: Jetlag, flying anxiety, and the little practical information that you normally always have to google.


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Jet lag

A major US study by Upjohn showed 94% of longhaul travellers experience jet lag.

 
 
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Conversation flow

To make Co-Pilot’s conversation flow accurate we create scenario filters that will personalise all messages based on your journey timeline and the flight data.

 
 
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flying anxiety

There is a 1 in 11 million chance of being involved in an airplane accident. Yet for some those stats are not convincing. According to the National Institute of Mental Health 12.5% of Americans will struggle with a phobia.

Of these, a fear of flying is one of the most common, with estimated prevalence ranging from 2.5% to 6.5% of the population. That's more than 20 million people!

 
 
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SEE More

Over 24 hours, we developed our concept from idea to prototype before presenting it to a specially selected jury. In the Make Time Matter category, 12 teams took part and we were the winners with our Co-Pilot concept.

We are currently working to implement our idea with SAS Labs team.

 
 
 
 
 

Credits

Valerie Duenas, Eunji Lim