PROJECT: PRODUCT DESIGN
ROLE: DIGITAL DESIGNER
AGENCY: SELF initiated
SAS invited us to help their travel experience reach new heights in their first ever, annual hackathon - HAX. Our challenge was to – Make Time Matter. Over 24 hours, we developed our concept from idea to prototype before presenting it to a specially selected jury. In the Make Time Matter category, 12 teams took part and we were the winners with our Co-Pilot app concept.
What if SAS entered the sphere of health & wellness by offering travelers peace of mind and body? Guiding them before, during and after flight. And what if powered by SAS didn’t have to mean completely traveling into unknown territories.
But instead it partnering with brands and being the heart of an ecosystem that exporting Scandinavia’s balanced lifestyle to a whole world of travelers.
New technologies tend to resolve logistical issues that may arise during the journey, but we wanted to focus on how to improve the emotional experience. This is how the idea of Co-Pilot was born, a mobile app that helps travellers reduce key moments of stress throughout their journey, releasing information in the context of when it is needed. It focus on 3 main areas: Jetlag, flying anxiety, and the little practical information that you normally always have to google.
Eunji Lim / Valerie Duenas
We are currently working to implement our idea with SAS Labs team.