PROJECT: BRAND IDENTITY
Role: desigN DIRECTION
Lyfegen is a Swiss start-up, digital ecosystem enabled by blockchain and built upon trust. Connecting all key stakeholders in the healthcare industry, they foster innovation, exchange, transparency and sustainable processes that advocate for better health outcome.
An abstract representation of the DNA helix and a shape that is both fluid and structured, the Lyfegen symbol embodies the kinship between human and tech.
Inspired by Swiss Modernist elements - such as its thought-through pursue for simplicity, and functionality is fundamental, the custom shape is an expression of modern, timeless and democratic design.
Lyfegen main character is built on the combination of white space and grey tones to set minimalistic feel. Modern Lyfegen Blue represents technology and its dynamism and Sandy Beige colour represents humankind.
Rooted in the tradition of pragmatic Swiss typography the Akkurat font family fits perfectly as a core typeface within the Lyfegen brand story. The Lyfegen wordmark is set in clear Akkurat regular weight.
In addition Lyfegen uses Akkurat Mono typeface family to highlight brands tech focus.
Project Manager / Brand Strategy / Copywriting